The Same Food Petcurean Family Pets Eat
Now Fresh pet food does not contain:
Chicken and beef
Grains, gluten, wheat, corn or soy
Rendered meats and by-products
Added growth hormones or steroids
Their fish are tested for heavy metals like mercury, and their meats, fruits and veggies are fit for human consumption. Only ingredients from North America, Australia and New Zealand are used in Now Fresh pet food.
Made without harmful preservatives like ethoxyquin, BHA and BHT, Now Fresh kibble is naturally preserved with mixed tocopherols, which is also a good source of Vitamin E.
As Petcurean family pets eat the same food your pet eats, non-invasive tests are conducted on them during product development, such as palatability, stool consistency, and urine pH.