Pro Plan Pet Food - Same Brand, New Formula!

Did you know that 10 of the last 10 Westminster Best In Show champions are on Pro Plan?

Pro Plan is one of the most well-known pet food brands worldwide, yet with pet food constantly evolving and new trends emerging every year, it can be hard to keep up.

Hence, Pro Plan has undergone a complete recent reformulation to offer your dog improved nutrition that you can clearly see.

Keeping up to date with the latest scientific innovations, Pro Plan’s recipes have been optimised to support your dog's health with stronger benefits.

Proudly made in Australia, each formula is specifically tailored for each life stage, meeting your dog's developmental needs throughout their whole life.

Christmas Promotion: Get 25% Off Any Pro Plan dog food! One bag of Pro Plan dog food will be donated to Causes For Animals for every bag purchased.

Simply use the codes ‘PPSHARE’ if you’re buying it for your own use, or ‘PPAMAZING’ if you wish to donate both bags to Causes For Animals!
Same Brand, New Formula!


For more than 85 years, Pro Plan has been a pioneer in pet nutrition. Their research & development team includes nutritionists, food scientists & vets, some of who have done groundbreaking work in pet nutrition.

No two dogs are the same, and each have ever-changing nutritional needs that are different from each other.

The new Pro Plan Optinutrition range consists of various formulas that each target a specific area, providing solutions for issues like sensitive skin and stomach.

Pro Plan Optinutrition was developed to deliver not just meaningful but scientifically-proven benefits, ensuring your dog's needs are met.

Everything in Pro Plan Optinutrition has a purpose; for example, no colouring additives are added as they have no nutritional value.

Pro Plan Dog Food

Pro Plan Optinutrition provides your dog with long-term health benefits at each life stage, from puppies to senior dogs.

  • OPTISTART - Helps improve your puppy’s immunity by supporting your puppy’s natural defences
  • OPTILIFE - Maintains adult dogs’ overall health condition with high levels of antioxidants, dental care and joint support
  • OPTIDIGEST - Promotes good digestion, especially for sensitive stomachs, with prebiotics to improve microflora balance
  • OPTIRESTORE - Formulated specially for dogs with sensitive skin and stomach, and are intolerant to wheat, beef and chicken
  • Pro Plan Dog Food